ENSO is proud to have helped Google Impact Challenge winner, WeFarm, consider their brand message for Kenya’s farming community.

WeFarm has been described as “the Internet for people without Internet”. With 75% of the world’s population unable to access the internet, WeFarm is a unique crowdsourcing platform that enables farmers to share agricultural information and knowledge with a network of farmers worldwide, via SMS and mobile, improving the livelihoods of small-scale farmers around the world.

As part of their international roll-out, ENSO has helped WeFarm consider how best to communicate their vision to Kenya’s small-scale farmers.

Having tested our suggestions with Kenya’s farming community, WeFarm will continue to shape their brand message across 2015.