ENSO were appointed by Greenpeace to brand Save the Arctic, an international campaign to end oil drilling and industrial fishing around the North Pole.
A Brand Without Borders
With Save the Arctic set to be a massive international campaign, our challenge was to deliver a brand every Greenpeace office could implement, regardless of native language or technical ability.
Our solution was a groundbreaking brand identity, one completely generated by a typeface: a single font file that contained everything required to spread Save the Arctic’s message around the world.
One Incredible Typeface
We began by crafting a typeface from scratch, adding hundreds of diacritics to create a truly international font. We then set about transforming Greenpeace’s beautiful Arctic photography into simplified, iconic illustrations to introduce the campaign’s aesthetic.
Finally, these elements were combined to create a unique typeface, one that contained over 300 illustrated letters showing both positive and negative images of the Arctic.
Thousands of Applications
With our flexible brand identity, thousands of Greenpeace campaigners around the world have used the typeface to generate their own Save the Arctic campaign material. Web-sites, flyers, t-shirts, flags, banners, illustrations and sub-brands have all been created with just a keyboard — no specialist software required.
The Campaign Continues
Following the campaign’s launch, Save the Arctic has captured the hearts and minds of millions of international supporters. A powerful engine for change, Save the Arctic has commanded the attention of the United Nations, disrupted Shell and Gazprom’s involvement with the Arctic and held the region’s assailants accountable.
As the movement continues to grow, so does their brand — one keystroke at a time.